Creativity and the A-ha moment

Find out what scientists know already about inspiration and how the creative brain is connected ⎮ 28 min 52 sec listen
Creativity and the A-ha moment

Watson and Crick saw the structure of DNA in a spiral staircase, and Newton understood gravity in the falling of an apple — but all human beings regularly experience flashes of inspiration, seemingly out of nowhere. Insight researchers want to know more about the nature of the so-called ‘a-ha moment’, so they are setting us a citizen science challenge. Find out what they know already, and how you can contribute to the science of creativity. And we hear from a neuroscientist whose recent research shows that the most creative people have superior connectivity between three distinct brain regions here.

(Image: GETTY IMAGES: Sean Gladwell)

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